Purple Flag
Llandudno Begins Its Journey Toward Purple Flag Status...
Work is now underway to secure Purple Flag accreditation for Llandudno, marking a major step in enhancing and future proofing the town’s evening and night‑time offer. The project is being supported through funding from the UK Government’s Shared Prosperity Fund, secured by Conwy County Borough Council to strengthen the region’s visitor economy.
To guide the process, the Council has brought together a new multi‑agency Purple Flag Working Group, ensuring that every aspect of the town’s evening experience is considered. Representatives from tourism, retail, hospitality, leisure, community groups, North Wales Police and Mostyn Estates are all contributing to the development of a safe, welcoming and vibrant environment between 5pm and 5am.
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The Purple Flag programme, administered by the Association of Town and City Management (ATCM), recognises towns and cities that offer an outstanding evening and night‑time experience. Accreditation celebrates places that balance:
- Safety
- Diverse activities
- Vibrant culture
- Strong partnership working
- A welcoming atmosphere for all
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As part of the early stages of developing Llandudno’s Purple Flag application, the Working Group has begun mapping out the town’s existing evening and night time features and identifying areas that could be explored further. Initial discussions have noted aspects such as:
- Existing CCTV coverage
- Policing and community safety presence
- Ongoing safety-related initiatives
- A varied hospitality offer
Alongside these, the group is also beginning to look at potential areas for development to support the town’s long term evening and night time ambitions, including:
- Ways to improve accessibility
- Options to strengthen transport provision
- Opportunities to support more early-evening cultural activity
If successful, Llandudno would become the first Purple Flag town in North Wales, and notably, the proposed zone would be the first in the UK to include a pier
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Your feedback will help identify opportunities to improve Llandudno’s evening and night-time economy and support the development of a vibrant, varied and safe environment for residents and visitors alike.
The information gathered will help local partners understand visitor experiences, identify areas for improvement, and support the town in maintaining its Purple Flag status as a welcoming and well-managed destination after dark.
To complete the questionnaire, click here.
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The Purple Flag application will be submitted this spring, followed by an independent assessment in the summer. If accredited, Llandudno will join a growing network of towns and cities recognised for excellence in their evening and night-time economy.
The next key dates in the process are the pre-assessment on 5 June and the full assessment on 17 July. These milestones are an important part of Llandudno’s Purple Flag journey, and local support will play a key part in presenting the town at its best. We look forward to working with businesses across Llandudno as we continue this positive step for the town’s evening and night-time economy.
Application submitted - Llandudno's application for Purple Flag was submitted at the end of June 2026. The next step in the assessment process is the Purple Flag Assessment Night in July.
Purple Flag status will help strengthen Llandudno’s evening and visitor economy. The Working Group will work collaboratively to develop initiatives, products and services that increase footfall, encourage visitors to stay longer and support overnight stays. By strengthening partnerships between businesses, public services and community organisations, Purple Flag aims to help create a safer, more welcoming destination while supporting a sustainable, year-round economy.
Assessment night is just around the corner! On Friday 17 July, the Purple Flag assessors and members of the local Purple Flag Working Group will be moving around Llandudno town centre between 5pm and 5am, actively assessing how the night-time economy works in practice. They will be looking at the overall experience of the town after dark, including safety, welcoming atmosphere, town management, how easy it is to get around and the range of businesses and activities on offer.
If you spot the Purple Flag group out and about, please don’t worry. Simply carry on doing what you do best: run your businesses, welcome your customers and help show Llandudno at its best.
Achieving Purple Flag status would be a fantastic recognition of Llandudno’s evening and night-time offer, and of the businesses and partners working together to make the town safe, inclusive and enjoyable for residents and visitors.
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Our Purple Flag Business Toolkit has been developed to support businesses play an active role in shaping Llandudno’s evening and night-time economy. It provides practical guidance, simple actions and ready-to-use resources to help create a safer, more welcoming and vibrant destination between 5pm-5am.
Whether you’re already part of the night-time offer or exploring new opportunities, the toolkit is designed to help you get involved and make a difference.
PURPLE FLAG TOOLKIT - English & Welsh
What Is Purple Flag?
Paratowch Eich Busnes Ar Gyfer Y Baner Borffor
Preparing Your Business For Purple Flag
Llandudno Purple Flag Zone
Map Of Llandudno's Purple Flag Zone
Night Time Economy Questionnaire A4 Posters
Night Time Economy Questionnaire Poster - Welsh
Night Time Economy Questionnaire Poster - English
Llandudno Goats A4 Posters
Shhh! Please Leave Quietly Poster - Bilingual
Naaa! Bin Your Litter Poster - Bilingual
