Purple Flag for Llandudno
Llandudno Completes Its Journey Toward Purple Flag Status...
Llandudno has been awarded prestigious Purple Flag accreditation, recognising the town as a safe, welcoming and vibrant place to enjoy during the evening and night-time.
The award celebrates destinations that offer a high-quality experience between 5pm and 5am, combining places to eat, drink, relax and be entertained with strong standards of safety, cleanliness and partnership working.
For Llandudno, the achievement marks a milestone. The town is the first destination in North Wales, and only the third in Wales after Cardiff and Swansea, to receive Purple Flag status. It has also made Purple Flag history as the first accredited destination in the world to include a pier within its boundary.
What is Purple Flag?
Purple Flag is an internationally recognised accreditation programme for town and city centres. It is often described as the evening and night-time economy equivalent of Green Flag for parks or Blue Flag for beaches. Destinations are assessed on how well they create an enjoyable, diverse and well-managed experience after dark.
The programme looks at a wide range of factors, including entertainment and cultural offer, movement around the town, public spaces, cleanliness, customer care, and how local organisations work together to support residents, businesses and visitors.
Why Llandudno was recognised
Llandudno’s successful application highlighted the town’s distinctive coastal character, its year-round visitor appeal, and the range of opportunities available to enjoy an evening out. Venue Cymru was recognised as a major cultural and entertainment venue, while the town’s natural setting, promenade, hospitality businesses and public spaces all contributed to the strength of the submission.
The accreditation was made possible through funding from the UK Government’s Shared Prosperity Fund, which enabled Conwy County Borough Council to establish a multi-agency Purple Flag Working Group and lead the application process.
Assessors praised the collaborative approach taken by local organisations, businesses, volunteers and public services. The contribution of the volunteer Tidy Team was also recognised, with members working alongside Conwy County Borough Council’s Streetscene service to help keep the town clean, welcoming and attractive.
A shared achievement
Cllr Sharon Doleman, Cabinet Member for a Sustainable Economy and Communications, said: “We are delighted that Llandudno has been awarded Purple Flag status. This is a fantastic achievement for the town and reflects the commitment of partners across the public and private sectors to support a safe, welcoming and vibrant evening and night-time economy.
“I would like to thank the Purple Flag Working Group, local businesses, volunteers and partner organisations whose collaboration helped showcase the strength of Llandudno’s evening and night-time offer.”
Looking ahead
Purple Flag status is both a celebration of what Llandudno already offers and a framework for continued improvement. It supports ongoing partnership work to strengthen the town’s evening and night-time economy, build confidence, and encourage more people to enjoy Llandudno after dark.
From theatre trips and live performances to places to eat, evening walks and a welcoming resort atmosphere, Llandudno’s Purple Flag accreditation reinforces its reputation as a destination to enjoy both day and night.
Purple Flag marks a major step in enhancing and futureproofing the town’s evening and night‑time offer. The project was supported through funding from the UK Government’s Shared Prosperity Fund, secured by Conwy County Borough Council to strengthen the region’s visitor economy.
