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Under the UK Shared Prosperity Fund (UKSPF) Project Improving and Futureproofing the Visitor Economy, the Conwy Tourism Ambassador Programme is evolving to offer even greater impact. Building on the foundations of the Wales Tourism Ambassador Scheme launched in Conwy in 2019, the project now supports the development of Ambassadors, enhancing their skills and providing opportunities for formal recognition. The programme also delivers a curated calendar of activities, including networking events, learning sessions, and immersive experiences, designed to deepen Ambassadors’ knowledge of the area’s natural and cultural heritage. By equipping local champions with the tools and insights to engage visitors meaningfully, the scheme plays a key role in improving the quality and sustainability of the visitor experience across the region.
Becoming a Conwy Tourism Ambassador plays an important role in enriching the overall visitor experience, to find out more or to register for the course, click here http://www.conwyambassador.wales/
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